Clothing Optional Charters was a project for an existing client who’s re-directing their services to a new market base – the clothing optional crowd.
Because of the established relationship, our client gave us free reign on the design without any input from them. We used our knowledge of our client’s existing business to build a brand new, re-focused website in 3 days – complete with SEO. The client was thrilled with the result, and we’re pretty proud of the new site too!
The business provides boat charter services in Key West, FL. So, again, we turned to FareHarbor for the booking system functionality. Their online booking system is easy to learn and use, and their support is terrific. You can even have the “book now” button color customized to match your website, as we’ve done here with the sunny orange color. It’s eye catching color entices customers to click and book!
We purposely kept site pages and text to a minimum. Just enough to satisfy search engines, without distracting visitors from the gorgeous images. This was done to keep visitors focused on the images, and the bright orange “book now” button.
A custom logo icon was also created. It’s important to capture the essence of the business in a small image, and that can be difficult. This time it was easy. A simple bathing suit with a line through it conveys the message clearly and concisely.
Because this business is a division of an existing family friendly business, new social media accounts were created to separate them. We don’t want to be tweeting about clothing optional charters to family oriented followers of the existing business!
And to top it all off, we located a custom vanity phone number for the business that says it all: 305-800-NUDE.
That’s how we roll at Shadow Interwebs. So why wait? Get in touch and find out how we can help your online business grow!